Many companies are looking for ways to improve engagement, sales, and customer loyalty in a way that maximizes their financial investment. Video is essential for any business to reach this goal. Not only does it help you to connect with your customers on a deeper level, but it can also help to increase sales, improve website conversions, and boost your brand awareness. No other form of content or advertising works as powerful as video. Let’s dive deeper into the top 3 reasons why video content is so beneficial for your business and essential for its growth.
Video Increases Conversions
Companies that use video in their marketing campaigns see an average of 66% more qualified leads per year! No other form of content has that kind of power.
Video Raises Brand Awareness
Videos can be shared across multiple platforms, which makes it easy for you to spread the word about your company’s products and services.
Video Helps Connect Better With Your Audience
Through videos, you can create an emotional connection with customers by conveying the values of your company in a way that’s more engaging and memorable than text or image alone.
Not much of a reader? We’ve got you. Click to watch this section of this blog post. 
According to a study by EyeView Digital, including video on a landing page can increase conversion rates by up to 80%. This is because video helps people learn about your product or service in a more engaging and memorable way. Not only do videos help increase conversions, but they also help make it easier for customers to learn about your product. In fact, studies show that customers are 64-85% more likely to purchase a product after watching a video about it.
When you add videos to your site, you can include keywords and other metadata that will help search engines index your site more easily. In addition, videos often result in higher click-through rates from SERPs (search engine results pages), which can also help improve your ranking.
The Rule of Seven is a powerful marketing principle that has been well-established in the world of advertising and sales. This rule states that, on average, a prospect needs to hear your message at least seven times before they will take action to buy whatever it is you are selling. To effectively leverage the Rule of Seven, you need to think carefully about how and where you are placing your videos. For example, you might consider creating a series of short videos that can be posted on various social media platforms under your official brand account. Additionally, they can be placed on influencer channels to help reach out to a larger audience. Furthermore, investing in paid video advertising campaigns can help ensure that your message is reaching the right people and as many as possible. This will take some work and knowledge to get right but if you are looking for a service to help with getting your video ad in front of the right audience, feel free to LET US KNOW.
This doesn’t mean that you need to bombard people with ads or constant calls to action – rather, it simply means that you must remain consistent and persistent in your efforts if you want to see real results. Using video is going to maximize your dollar invested into marketing while allowing you to be consistent and strategic about how often you communicate. This can make all the difference when it comes to engaging your audience and ultimately converting them into loyal fans and customers.
Prefer watching a video? That’s ok because we made this section of the blog into a video.
When you create videos that are interesting and relevant to your target audience, they will share them with their friends and followers online. This will help raise brand awareness and introduce more people to your company. Search engines love video content. In fact, including a video on your website can help you to rank higher in search results. This is because search engines like Google consider video when determining the relevancy of a website.
Video is an extremely effective way of helping people learn, remember, and understand a topic because it can engage multiple senses at once. This makes learning more accessible to people who have different learning styles or preferences, such as those who learn better through visual or auditory means. This even means that you can connect with your audience through video even more deeply than if they were to see an advertisement with text that might not get the same message across.
If you need a team to help get your message across to the right person in an effective way, LET US KNOW and we can help reach your goals with video.
Studies have shown that video increases retention and memory by a significant margin over traditional methods of education, such as reading textbooks or listening to lectures. This is because the combination of sight, sound, and movement in a video helps our brains process information much faster than simple words on a page or spoken words alone. Effectively, your brand will stick with people longer and leave more of an impression.
Eyes getting tired of reading? No problem. We turned the rest of this blog post into a video.
People are more likely to listen to what a business has to say when they feel connected to it. Video gives you a powerful tool for building stronger connections with your customers. It allows you to create engaging content that resonates on a deeper level, tells your brand story, and fosters trust and loyalty among your audience. This is extremely important when considering the fact that it is 5-25 times cheaper to retain an existing customer than it is to obtain a new one. Additionally, using video helps you stay top-of-mind with potential customers by consistently showing up in their feeds and capturing their attention. When customers feel connected to your brand, they are more likely to become loyal fans and recommend you to their friends.
There are a number of factors that you need to consider when connecting better with your audience as a business. These may include things like choosing the right type of content for your specific niche, creating a consistent posting schedule, and incorporating interactive elements like polls or quizzes into your videos. Use a call to action with your viewers to get them to comment on what they think an answer is to a question or simply ask what their thoughts are on the topic. Additionally, it is important to pay attention to analytics so that you can identify what resonates most with your audience and adjust your approach accordingly.
Did you know that including video on a website can increase the time users spend on the site by two minutes? That may not seem like a lot, but when you consider that the average user only spends about 15 seconds on a web page, those two minutes can make a big difference. Video also has the power to keep visitors engaged on your website for longer periods of time. The average internet user has a very short attention span, so it is important to hold their attention for as long as possible. Videos are the perfect way to do this since they can tell a story and keep viewers entertained while they are learning about your company and its products or services.
So if you want to connect better with your audience and grow your business, consider incorporating video into your marketing strategy. Whether it’s through social media posts, email newsletters, or other platforms, there are many ways to leverage the power of video to reach new audiences and deepen existing relationships. With the right approach, you can connect like never before and grow your brand’s potential into something you never expected!
Here at Digital Attic, this is what we live for. Help our clients create a relationship with new customers and help deepen existing friendships. We thrive on finding new strategies to market ideas and we’re all about using video to promote our client’s brand because it’s essential for growth and for getting heard by a larger audience.
Need a video for your business? LET US KNOW